Gupshup Partners with WhatsApp for Enterprise Messaging and Brand Expansion

Silicon Valley-based bot and messaging platform Gupshup on Wednesday announced that it is working with WhatsApp Business to enable enterprises build a better brand presence on the platform. Gupshup has integrated the enterprise messaging environment with WhatsApp Business to enable rich interactive messaging for better customer engagement, the company said in a statement.

The deployment solution enables two-way smart messaging and helps enterprises deploy on WhatsApp Business inside a few weeks, thus reducing time to market.

WhatsApp Business has an agile user base of operations of over 3 million people globally. It is a standalone app separate from the other version of instant messaging platform WhatsApp being used past over 1.5 billion people.

"We are excited to be amidst the outset to provide solutions to enable enterprises early admission to WhatsApp Business concern, and to be taking this instrumental footstep towards simplifying how businesses and consumers communicate with each other," Ravi Sundararajan, Chief Operating Officer (COO), Gupshup, said in a statement.

Some of the key enterprises enabled past Gupshup to gain early on access to WhatsApp Business organisation include DishTV and banks such as Citibank, Kotak Mahindra, IndusInd and ICICI. Gupshup offers programmable messaging Application Programme Interface (APIs) and managed services that enterprises tin can use to connect with customers over WhatsApp and to orchestrate conversational messaging experiences.

Founded in 2004, Gupshup's messaging platform is used by more 36,000 developers building services that process over 4.5 billion messages per month and more 225 billion cumulative. Gupshup's bot platform provides tools for the entire bot lifecycle enabling developers to quickly and easily build, exam, deploy, monitor and track bots.

Earlier this year, WhatsApp rolled out "WhatsApp Concern" in India to help businesses communicate better with their customers. As an early access solution provider for WhatsApp Business, Gupshup will help enterprises quickly deploy the WhatsApp Business organisation implementations within a few weeks, said the company.